Building Your Personal Brand: Managing Your Most Valuable
Asset – Your Name
“From visibility to credibility: strategically creating the reputation you want to be known for.”
In today’s rapidly changing professional environment, qualifications and technical expertise alone are no longer sufficient to guarantee success. The way individuals are perceived by colleagues, clients, employers and broader professional networks plays an increasingly important role in creating opportunities, establishing credibility and developing influence.
A personal brand is not merely about self-promotion or having an online presence; it is the strategic process of understanding who you are, defining the unique value you offer, communicating that value consistently, and building a reputation founded on trust, authenticity and excellence.
Drawing on principles of strategic brand management and corporate reputation, this webinar will provide participants with practical tools to intentionally develop and manage their personal brand.
Date:
15 July 2026
Time:
10:00 – 11:00
Platform:
Zoom
Cost:
R220
CPD Points:
1.0
Cost:
R220
CPD Points:
1.0
Key topics
- Understanding personal branding in the modern professional environment
- The “Brand Called You”: Why every individual has a personal brand
- Applying strategic brand management principles to personal branding
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Discovering your personal brand identity:
- Understanding your values, strengths, passions and purpose
- Conducting a personal brand audit
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Defining your personal brand positioning:
- Identifying your unique value proposition
- Crafting a compelling personal brand statement
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Communicating and strengthening your brand:
- Building a professional presence
- Managing your digital footprint and LinkedIn profile
- Developing visibility through networking and thought leadership
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Creating a meaningful brand experience:
- The role of professional behaviour, emotional intelligence and consistency
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Building and protecting your reputation:
- Understanding the relationship between identity, image and reputation
- Developing long-term personal brand equity
- Developing your personal brand action plan
- Q&A
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Who Should Join?
Accounting, Tax and Auditing
Professionals and Trainees
Tax Practitioners & Consultants
Company Managers and Directors
Corporate Tax Advisors
Accounting, Tax and Auditing Students
Meet The Speaker
Professor Adele Potgieter is an Associate Professor of Marketing Management at Nelson Mandela University and an award-winning academic, researcher and business professional. Her expertise spans strategic marketing, branding, corporate reputation management and entrepreneurship. As a recipient of the Nelson Mandela University Vice-Chancellor’s Excellence Award for Integrated Research and Engagement, she combines academic insight with practical industry experience as a marketer, business coach and mentor. Professor Potgieter is passionate about helping professionals and entrepreneurs strategically position themselves for credibility, influence and sustainable success.
